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April 09, 2019   |   News

"Speak up for Parkinson’s" is giving a voice to 10 million people

BIAL launches new awareness campaign on World Parkinson’s Day

Many people with Parkinson’s Disease have difficulty making themselves heard and understood. The new BIAL film aims to give people with Parkinson’s a voice. "Speak up for Parkinson's" is the latest part of a worldwide campaign, launched by BIAL three years ago, which aims to increase knowledge of the stark reality of people living with Parkinson's Disease.

Changes to speech are one of the consequences of the progression of Parkinson's Disease and these changes may be exacerbated when people are interacting socially. This topic is highlighted in the new awareness campaign to be launched on the World Parkinson’s Day, April 11.

The film features a person currently living with Parkinson's disease and experiencing speech difficulties, and is based on the idea that when several voices speak in unison, the message is more powerful and can be far-reaching. BIAL believes that blending several voices with voices of people with Parkinson's Disease will help to bring awareness to the needs, challenges, frustrations and difficulties experienced daily by people living with Parkinson’s.

Parkinson's disease is a progressive neurodegenerative disease that affects nerve cells in the brain responsible for motor control. As the disease progresses, ordinary everyday tasks like talking on the phone, ordering meals at a restaurant, or simply expressing an idea can become real challenges. Difficulties in performing these simple actions can cause anxiety and may lead to isolation. In more severe cases, patients may experience feelings of helplessness that can lead to depression.

This new film brings together the voices of those who live and interact on a daily basis with people with Parkinson’s because, although there is some understanding of the disease, there is still a wide gap in knowledge of the range of difficulties faced everyday. BIAL hopes that a better understanding of the consequences of this disease may improve tolerance and make a contribution to improving the quality of life of more than 10 million people living with Parkinson's worldwide.

See the film "Speak Up for Parkinson’s" here!

↗ Learn more about Parkinson's Disease.

Press Release